Graphic Strategist
Destin Brewery has joined the hard seltzer league. Releasing two initial flavors, Lavender Mojito and I’m Your Huckleberry, they desired labels to reflect the fresh trend but also to look distinctly not like their beer labels (after all, they’re not beer). The seltzers still come in traditional 12-ounce beer cans, but to emphasize the height […]
Blood Orange Blonde (BOB) Ale Destin Brewery had been brewing and serving in their tasting room a blonde ale infused with blood orange for quite some time. For short, they called it the “BOB” ale. It was tasty, and had a cute nickname. In 2019, they began canning it, and the can needed a label. […]
So you may have noticed I’ve won a few awards over the years. I started entering competitions my first year out of art school. Although I’d won a couple of student competitions, I wanted to play in the sandbox with the big kids; cut my teeth going toe-to-toe with big corporations who had shareholder budgets […]
Thanks to all of my clients, partners, and colleagues for helping make 2017 a great success in design! Graphic Strategist has earned a 2017 Health + Wellness Design Award and a 2017 American Graphic Design Award, both from the 50-year-old awarding body, Graphic Design USA (GD USA). These mark the fourth and fifth awards, respectively, my […]
The Office of Advancement at Georgia Gwinnett College (GGC) has a newly expanded program, the Corporate Affiliates Program (CAP). This program develops strategic relationships between students, the college, and successful businesses in the Atlanta Metro area. They called me and asked if I could help them develop an identity and online strategy for this new program. The […]