The client wanted something “like the 30A logo,” which is a bit tricky. First, the 30A logo already exists.
This logo does a good job of articulating the sights along State Route 30A: relentlessly sunny, expansive blue sky, and slivers of stratus clouds.
In trying to understand what qualities about the 30A logo my client liked, I investigated both that logo and my client’s business: childcare along 30A.
Of all the soothing sights and sounds of the beach, nothing is more iconic than the roar and crash of waves. Steadily rolling, cresting, and retreating, these gentle and reliable motions draw people in droves to witness their wonder.
And it was these images that inspired Coastal Kids Babysitting, LLC.
Coastal Kids received a hand-lettered logo, meaning I used no fonts. I hand-drew each letter in “Coastal Kids” and fitted them together to create a truly unique look. A brand guide for Coastal Kids helps complete the new business with a color palette, font selection, and supporting imagery.
Congrats and good luck, Coastal Kids, on your new venture!