If you’re not familiar with the Engel & Völkers real state team, the Blankeship Group, you’re missing out.
Their luxury listings are located all over 30A, and they needed a logo to look as fine as their homes. The real estate group specializes in luxury residential property along the beautiful Northwest Florida coastline of Scenic Highway 30-A.
I mean look at these suckers.
After a brief discussion, Mr. Blankenship said he wanted a “cool, slick” logo. He otherwise left the aesthetic wide open. He shared some ideas he liked, which included modern and dynamic ones, simple and traditional ones, and monogram-style ones.
The name “Blankenship” evolved from the surname Blenkinsopp. There is a country mansion in rural England called Blenkinsopp Castle. Inspired by this historic piece of real estate, I incorporated some of the architecture from Blenkinsopp Castle into one of the logo options.
Bold & Modern
Since the aesthetic set no boundaries, it also allowed me to explore many styles, including bold and modern luxury, like wordmarks from Supreme, Chanel, and Fendi.
Next I tried interlocking initial styles, like those seen in Louis Vuitton’s “LV”, Chanel’s “CC,” and Gucci’s “GG.”
Ultimately we explored more and more simpler designs commonly seen in monogramming: basic lettering and straight-forward iconography.
This single-color logo is highly flexible and can be used in a variety of applications and colors, including embroidery, web design, and promotional items.