You might have seen on my Instagram that I posted some insanely beautiful business cards:

You see, Photo Buzz Studios works with a lot of exclusive clientele. They aren’t setting up photo booths with goofy hats and wonky glasses at weddings, these rock stars set their aspirations even higher. To align with their goals, I suggested truly eye-catching, memorable pieces which would feel like gifts. My idea would most certainly catch the eye of industry executives, but this was not going to be a cheap venture. For these “gifts,” I designed ultra-thick, metallic-edged, suede-coated black cards stamped with two foil colors.  They were, indeed, as exquisite as they sound.

White, suede-coated business cards.

But you probably also noticed in my portfolio the white business cards. There was a strategy to designing two sets of cards, each with a very different price point and purpose.

I surmised that, in addition to the un-economical idea of doling out the black business cards willy-nilly, they also needed less expensive cards they could hand out indiscriminately. These cards still needed to feel “high-end.” Enter here the second set of business cards: suede-coated, white business cards. The white set has the same basic design as the black set, but the white cards are printed with two Pantone colors on 16pt stock. Each set shared a non-traditional size, butter-soft suede coating, and matching layouts to connect them conceptually.

Photo Buzz Studios is gonna blow their clients away with their attention to detail, and I know they have many years of success ahead of them. I was honored to be a part of their story and look forward to seeing their name in lights someday. Good luck, Photo Buzz Studios!


Have a gander at the gallery:


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