Things to consider when re-designing your website

It’s 2016, and some folks are still using table- or or Adobe Flash-based web design. What is that, exactly? Well, here is an example of table-based design:

website-redesign
Table-based web design

Table-based web design is a boxy layout, with a clear separation between content, background, and images. Adobe Flash sites flicker, move and exhibit large, full-screen animations–difficult to convey with a screenshot.

What, exactly, do viewers think when they see table-based layout web design? The general consensus is, “outdated.” This style of web design was popular 10+ years ago because it enabled designers to control–with absolute certainty–the arrangement of the page elements with respect to a viewer’s desktop monitor. And, most influential, smartphones were not nearly as ubiquitous, so mobile-friendly websites were barely a twinkle in our eyes.

Today, with the variety of screen sizes and devices used to browse the web, we don’t want a rigid design like that. You want a layout that will cater to your user’s device. Not only is a responsive site easier to navigate, but it’s also a much more practical design. Responsive sites also use open-source coding, such as HTML, CSS, and JavaScript. You want to avoid certain things in today’s web design. Here are three of them:

Adobe Flash

If you have an iPhone, you know it doesn’t play nice with Flash video and animations. Google Chrome and Firefox disable Flash by default. Even Steve Jobs had an opinion about its use back in 2010. If that wasn’t an omen, I don’t know what is. Flash is a vulnerable plug-in, prone to security issues, reliability failures, and bogged-down performance. Sure: a slick animation looks great, but be sure your designer doesn’t rely on Flash for that. Further, full-Flash websites are difficult and expensive to update.

Auto-Play

Whether background music or an embedded video, let your users decide if they want the noise. They could be riding on the subway, shopping while nursing a newborn, in a public restroom–or not paying attention in a meeting! I always strongly discourage background music on websites because it’s often disruptive or intrusive for viewers.

Contact Forms

You might think I’m nuts, but if you don’t plan to monitor and respond to the e-mails that come through that web contact form, don’t bother adding one. Not only will your lack of response hurt the professionalism with which people view your business, but also your pocketbook–you’ll pay for it in lost sales leads!

I’m always happy to offer free evaluations of your current or prospective website. If you’d like to have a no-strings-attached chat, gimme a shout.

Original color palettes for beach-themed design

I see a lot of design inspired by the Emerald Coast. Many times, the color theme is turquoise paired with khaki and white. Just about every bridesmaid and brochure on the Gulf Coast has seen some flavor of this pairing. And in defense of this palette, they are obvious choices because they work! Tried and true, if you will.

But it got me thinking: they all look so much alike. Beautiful, yes, but so similar to one another. How can I say “beach” without slapping a viewer in the face with it?

I looked beyond the emerald waters and sun-bleached sand for more color inspiration; in doing so, I developed these original beach-themed color palettes. Go ahead use these color palettes in your next design; they’re free!

If you need more help, ask me about developing one of these palettes into a Theme for Microsoft Word so you can have professionally-designed, custom templates for your beach-side business. Your theme includes color selection, font pairing, paragraph header design, and a cover page.