It’s 2016, and some folks are still using table- or or Adobe Flash-based web design. What is that, exactly? Well, here is an example of table-based design:
Table-based web design is a boxy layout, with a clear separation between content, background, and images. Adobe Flash sites flicker, move and exhibit large, full-screen animations–difficult to convey with a screenshot.
What, exactly, do viewers think when they see table-based layout web design? The general consensus is, “outdated.” This style of web design was popular 10+ years ago because it enabled designers to control–with absolute certainty–the arrangement of the page elements with respect to a viewer’s desktop monitor. And, most influential, smartphones were not nearly as ubiquitous, so mobile-friendly websites were barely a twinkle in our eyes.
If you have an iPhone, you know it doesn’t play nice with Flash video and animations. Google Chrome and Firefox disable Flash by default. Even Steve Jobs had an opinion about its use back in 2010. If that wasn’t an omen, I don’t know what is. Flash is a vulnerable plug-in, prone to security issues, reliability failures, and bogged-down performance. Sure: a slick animation looks great, but be sure your designer doesn’t rely on Flash for that. Further, full-Flash websites are difficult and expensive to update.
Whether background music or an embedded video, let your users decide if they want the noise. They could be riding on the subway, shopping while nursing a newborn, in a public restroom–or not paying attention in a meeting! I always strongly discourage background music on websites because it’s often disruptive or intrusive for viewers.
You might think I’m nuts, but if you don’t plan to monitor and respond to the e-mails that come through that web contact form, don’t bother adding one. Not only will your lack of response hurt the professionalism with which people view your business, but also your pocketbook–you’ll pay for it in lost sales leads!
I’m always happy to offer free evaluations of your current or prospective website. If you’d like to have a no-strings-attached chat, gimme a shout.