Graphic StrategistI’ve done my share of logos. Some were more successful than others. When entering into the logo design process (and it is a process), clients who receive the most successful logos enter the process with one understanding: that it is what you do with it that makes it successful.
…and here’s one about Destin! This one I made has been Liked and Re-pinned on Pinterest multiple times–and for good reason: it’s much more interesting to see data-heavy information when it’s put into an illustrated format. If you have a lot of data you’d like arranged in an interesting, readable way, consider an infographic. Infographics, or information graphics, take complex […]
I see a lot of design inspired by the Emerald Coast. Many times, the color theme is turquoise paired with khaki and white. Just about every bridesmaid and brochure on the Gulf Coast has seen some flavor of this pairing. And in defense of this palette, they are obvious choices because they work! Tried and […]
So you’ve done it! You purchased a professionally-designed logo (hopefully from me) and you are eager to plaster that puppy everywhere, on everything! That’s awesome, and I love that you’re happy! But there’s more to branding than having a logo. Let’s slow down a bit and look at Style Guides. These documents–which can range from […]
…are friggin’ Pink and Blue…?! Pantone, the “world-renowned authority on color” calls these colors Rose Quartz and Serenity. The nomenclature kind of reminds me of enthusiastic brides naming their wedding colors “A Candle at Midnight” when they really just mean “black and white.” I kid, I kid. With Rose Quartz and Serenity, you may at […]