The first stage of Trinity Financial Planning’s identity and branding project is complete!
Trinity takes a no-fluff approach to investing and planning for your retirement. They focus on pragmatic steps and practical goals. Trinity’s mission is to deliver solutions to business and individual clients designed to achieve specific, measurable financial goals. Their Five-Point Philosophy focuses on Customer Service, Comprehensive Planning, Implementation, Continuity, and Confidentiality.
Trinity’s logo uses the shape and design of a sword’s blade to inspire the letter forms. The logo focuses on stability, pragmatism, and protection.
The shield icon and logotype and arranged into a triangle, inspiring the three-pronged approach to Trinity’s advice. The colors are two shades of steel gray to reinforce the stable and assured advice from Trinity’s financial advisors.
Having designed for a multitude of industries, including fashion, beer, technology, sports, and broadcast television, I cannot understate the value in having an smaller icon for clients to use on promotional items like USB drives, pens, ID tag holders, and key chains. A smaller icon also becomes useful in small ad spaces, website favicons, and social media profile photos.
Armed with this knowledge, Trinity also received a icon to use in such cases. This icon is to be used sparingly, and in instances where shrinking the logo would degrade its integrity.
Stay tuned for Trinity’s style guide and future design work–and contact me any time for a quote on your business’s new logo or re-brand.