Graphic StrategistFeelin’ Crabby Unfortunately, this next typeface has received much hype, and disdain: it’s “the new Comic Sans.” Lobster and Comic Sans share some similarities: they are both visibly and strikingly different from other typefaces, which appeals to someone who wants to “stand out” from boring ol’ serif and sans-serif typefaces. They are friendly and playful. […]
The unprovoked attack Vladimir Putin has waged on Ukraine is abhorrent. The bravery Ukrainian people have demonstrated in the face of what was assured defeat inspired worldwide admiration. Especially notable is the viral story about the Ukrainian woman who confronted a Russian solider with the historic words, “Take these seeds and put them in your […]
The latest logo design coming out of the Graphic Strategist studio is a saltwater fly fishing logo, Flies & Fins Charters. Captain Bo Duncan of Destin, Florida will offer these charters to locals and tourists alike. Taking clients out one or two at a time, this intimate fishing charter is slower-paced than your typical fishing […]
Building a strong brand is all about building familiarity and trust with your audience. It is important to be consistent in how you present your company’s logo, fonts, and color scheme on each and every item you publish, purchase, or produce (“The Thing”). The more frequently your viewers see your company’s logo presented the same […]
How many times have you started designing an ad, video, or social media post, and had to face the question: “What is the goal of this [marketing product]?” This is an important question to answer, as it will guide the entire direction of the ad’s message, its purpose, and it will indicate to your your […]