Graphic Strategist
Destin Brewery has joined the hard seltzer league. Releasing two initial flavors, Lavender Mojito and I’m Your Huckleberry, they desired labels to reflect the fresh trend but also to look distinctly not like their beer labels (after all, they’re not beer). The seltzers still come in traditional 12-ounce beer cans, but to emphasize the height […]
The Battle Plan This typeface is the oldest in the world, lasting two millennia. Allow me to usher in this typeface by capturing what two decades into the second millennium has been like. Trajan’s Column is a Roman triumphant war monument from about AD 110, give or take three years depending on who you ask. […]
The TPS Report I have such a visceral reaction to this typeface. I do not like it. I don’t know why. Perhaps it’s because I had to stare at the typeface all day every day in a job I loathed. Possibly it’s because I didn’t like the products in which it was released. Maybe it’s […]
Horsepower To the untrained eye, a serif is a serif is a serif. They all look like the letters you see in textbooks, novels, and newspapers. It is not until you study just how exquisite this typeface is can you appreciate its complexity. It is versatile. It is robust. It is timeless. It is elegant. […]
This post is part of a series called Hypefaces, where we explore the history around popular (and not-so-popular) typefaces. Road Trip Season Ever notice the typefaces on highway signage? How about interstates across the USA? How about all of North America? Did you notice it’s all over the world? With international adoption, the typeface received […]