Graphic Strategist
Please join me and my clients, friends, and partners on Thursday, August 10 at 4:00 p.m. for my Ribbon Cutting Ceremony. I’m celebrating one year in business in Destin, and I’ll provide beer from Destin Brewery, wine from Vintage Distributors, and lots of elbow-rubbing at the reception to follow. Click here to see the Facebook […]
You can buy a logo. You can buy an identity package. But you can’t buy branding. Why not? Partially to blame for the misconception that one can buy branding, it seems, is because some people confuse their “brand” with their identity and/or their logo (“brand mark”). This is understandable; many people view these terms as interchangeable, but […]
Emerald Coast Brew Review, From Beer to Brains: Lacey Pyle Is The Graphic Strategist Emerald Coast Brew Review is Destin’s craft beer news and events site. They cover beer releases, industry leaders, brewery news and events, and businesses in the industry. I have lots of experience designing for craft beer, and Emerald Coast Brew Review […]
People often think of a website as a one-time purchase: you pay for the design, the designer launches it, everyone high-fives, and you move on. Like most things in business–daily accounting, fleet vehicle maintenance, dusting the shelves, or following up with customer inquiries–a website requires routine attention to serve you best. Further, the web isn’t just some static being […]
The Office of Advancement at Georgia Gwinnett College (GGC) has a newly expanded program, the Corporate Affiliates Program (CAP). This program develops strategic relationships between students, the college, and successful businesses in the Atlanta Metro area. They called me and asked if I could help them develop an identity and online strategy for this new program. The […]