Graphic StrategistCan you make a label using this design I generated using ChatGPT? –A Common Question from Clients The answer to this is the most annoying one possible: It depends on what you plan to do with the art, where else you plan to use it, and what I contribute to it. There are more issues […]
A tough concept to understand unless you have worked in software that supports layered elements is what a layered file is. A layered file allows a designer to manipulate the individual elements within the overall image, such as text, logos, ornamentation, and photos. In the example above, the logo, stars, and moon can each be […]
Creative Intelligence Although there has been much teeth-gnashing and handwringing about artificial intelligence (AI) stealing people’s–and specifically creatives’–jobs, I would like to state my thesis upfront and clearly: Creatives, we cannot afford to bury our heads in the sand; we must participate in this movement. AI is already here, and you cannot outrun it. AI […]
Building a strong brand is all about building familiarity and trust with your audience. It is important to be consistent in how you present your company’s logo, fonts, and color scheme on each and every item you publish, purchase, or produce (“The Thing”). The more frequently your viewers see your company’s logo presented the same […]
How many times have you started designing an ad, video, or social media post, and had to face the question: This is an important question to answer, as it will guide the entire direction of the ad’s message, its purpose, and it will indicate to your your audience what action to take next. Those unfamiliar […]