Graphic Strategist
How many times have you started designing an ad, video, or social media post, and had to face the question: “What is the goal of this [marketing product]?” This is an important question to answer, as it will guide the entire direction of the ad’s message, its purpose, and it will indicate to your your […]
A lot happens. Some people stagger when I tell them a logo can cost thousands of dollars. Well, none of mine have, but my starting price is sometimes still a bit much for a thrifty business owner to swallow. Other times they don’t understand the process of custom logo design. Here’s why good designers don’t […]
One of the things that gets my brain moving at light speed is creative storytelling. So when I stumbled on 99% Invisible, the website, blog, and podcast that talks about design, I was all over that like flies on…well, you know. And then they released this episode: Making a Mark: Visual Identity with Tom Geismar. […]
You may remember on Instagram that I posted about my new drawing tablet, the Huion H610Pro. A post shared by Lacey Pyle (@graphicstrategist) on Jan 26, 2018 at 1:27pm PST For some background, I’ve been using the Wacom Intuos 3 (model PTZ-630) since 2008. Or 2007. I can’t remember. It’s been my all-purpose mouse for […]
“Web Host? A What?” First things first, if you are already familiar with what web hosting is, you can skip this section. For those who are not internet-savvy, a web host is a company with lots and lots of computers who allows you to lease space on those computers to store the data for your […]