A tough concept to understand unless you have worked in software that supports layered elements is what a layered file is. A layered file allows a designer to manipulate the individual elements within the overall image, such as text, logos, ornamentation, and photos. In the example above, the logo, stars, and moon can each be […]
Category: Advice
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Creatives, you cannot ignore AI
Creative Intelligence Although there has been much teeth-gnashing and handwringing about artificial intelligence (AI) stealing people’s–and specifically creatives’–jobs, I would like to state my thesis upfront and clearly: Creatives, we cannot afford to bury our heads in the sand; we must participate in this movement. AI is already here, and you cannot outrun it. AI […]
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Not everyone needs a logo
Building a strong brand is all about building familiarity and trust with your audience. It is important to be consistent in how you present your company’s logo, fonts, and color scheme on each and every item you publish, purchase, or produce (“The Thing”). The more frequently your viewers see your company’s logo presented the same […]
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The Awareness Trap
How many times have you started designing an ad, video, or social media post, and had to face the question: This is an important question to answer, as it will guide the entire direction of the ad’s message, its purpose, and it will indicate to your your audience what action to take next. Those unfamiliar […]
That may seem harsh, I understand. Some needed to hear it straight. Giving an in-person presentation has value for a reason: people are there for the person, not the slideshow. Now that we’re ripped the band-aid off, let’s talk about why and how. Why? Case in point: You didn’t even read that graphic, did you? […]