Graphic StrategistBuilding a strong brand is all about building familiarity and trust with your audience. It is important to be consistent in how you present your company’s logo, fonts, and color scheme on each and every item you publish, purchase, or produce (“The Thing”). The more frequently your viewers see your company’s logo presented the same […]
How many times have you started designing an ad, video, or social media post, and had to face the question: “What is the goal of this [marketing product]?” This is an important question to answer, as it will guide the entire direction of the ad’s message, its purpose, and it will indicate to your your […]
That may seem harsh, I understand. Some needed to hear it straight. Giving an in-person presentation has value for a reason: people are there for the person, not the slideshow. Now that we’re ripped the band-aid off, let’s talk about why and how. Why? Case in point: You didn’t even read that graphic, did you? […]
A lot happens. Some people stagger when I tell them a logo can cost thousands of dollars. Well, none of mine have, but my starting price is sometimes still a bit much for a thrifty business owner to swallow. Other times they don’t understand the process of custom logo design. Here’s why good designers don’t […]
One of the things that gets my brain moving at light speed is creative storytelling. So when I stumbled on 99% Invisible, the website, blog, and podcast that talks about design, I was all over that like flies on…well, you know. And then they released this episode: Making a Mark: Visual Identity with Tom Geismar. […]