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Tag: identity

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Advice

Why You Can’t Buy “Branding”

  • Post author By Lacey Pyle
  • Post date July 19, 2017
Photo Buzz Studios implemented their identity beautifully

You can buy a logo. You can buy an identity package. But you can’t buy branding. Why not? Partially to blame for the misconception that one can buy branding, it seems, is because some people confuse their “brand” with their identity and/or their logo (“brand mark”). This is understandable; many people view these terms as interchangeable, but […]

  • Tags branding, branding strategy, budweiser, craft beer, identity, logo, strategy

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Advice

Building Your Identity vs. “We’re tired of seeing this!”

  • Post author By Lacey Pyle
  • Post date October 10, 2016

After a fresh revision to a business’s branded communications, everyone is super-excited about the new look. There’s a whole new color palette to choose from, brilliantly creative supporting marks, inspiring imagery, and fancy typography. Perhaps your company is large enough to have departments like Sales, Customer Service, and Human Resources. Maybe you’d like for each of them to be […]

  • Tags identity, logo, rebranding

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Projects

New Logo Project Complete: Trinity Financial Planning

  • Post author By Lacey Pyle
  • Post date August 17, 2016

The first stage of Trinity Financial Planning’s identity and branding project is complete! Trinity takes a no-fluff approach to investing and planning for your retirement. They focus on pragmatic steps and practical goals. Trinity’s mission is to deliver solutions to business and individual clients designed to achieve specific, measurable financial goals. Their Five-Point Philosophy focuses […]

  • Tags financial, identity, investment, logo, planning, retirement

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Clients Projects

New Completed Project! Coastal Kids Babysitting

  • Post author By Lacey Pyle
  • Post date July 13, 2016

The client wanted something “like the 30A logo,” which is a bit tricky. First, the 30A logo already exists. This logo does a good job of articulating the sights along State Route 30A: relentlessly sunny, expansive blue sky, and slivers of stratus clouds. In trying to understand what qualities about the 30A logo my client liked, I investigated both that […]

  • Tags 30a, art, beach, design, destin, fort walton, identity, logo, ocean, panama city beach, pensacola, waves

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Advice Projects

Why you should be using a style guide

  • Post author By Lacey Pyle
  • Post date March 11, 2016

So you’ve done it! You purchased a professionally-designed logo (hopefully from me) and you are eager to plaster that puppy everywhere, on everything! That’s awesome, and I love that you’re happy! But there’s more to branding than having a logo. Let’s slow down a bit and look at Style Guides. These documents–which can range from […]

  • Tags fonts, identity, inspiration, logo, typefaces

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