Graphic Strategist
You can buy a logo. You can buy an identity package. But you can’t buy branding. Why not? Partially to blame for the misconception that one can buy branding, it seems, is because some people confuse their “brand” with their identity and/or their logo (“brand mark”). This is understandable; many people view these terms as interchangeable, but […]
If you’re an information junkie (like me) and religiously update your Podcast Addict app (like me), then you might wanna know about this new podcast out of Austin, TX: How Do You Life? The husband-and-wife duo of How Do You Life? tackle common and not-so-common “How Do I…?” questions most grown-ups only learn through experience. […]
After a fresh revision to a business’s branded communications, everyone is super-excited about the new look. There’s a whole new color palette to choose from, brilliantly creative supporting marks, inspiring imagery, and fancy typography. Perhaps your company is large enough to have departments like Sales, Customer Service, and Human Resources. Maybe you’d like for each of them to be […]
The first stage of Trinity Financial Planning’s identity and branding project is complete! Trinity takes a no-fluff approach to investing and planning for your retirement. They focus on pragmatic steps and practical goals. Trinity’s mission is to deliver solutions to business and individual clients designed to achieve specific, measurable financial goals. Their Five-Point Philosophy focuses […]
The client wanted something “like the 30A logo,” which is a bit tricky. First, the 30A logo already exists. This logo does a good job of articulating the sights along State Route 30A: relentlessly sunny, expansive blue sky, and slivers of stratus clouds. In trying to understand what qualities about the 30A logo my client liked, I investigated both that […]