Graphic Strategist

The TPS Report I have such a visceral reaction to this typeface. I do not like it. I don’t know why. Perhaps it’s because I had to stare at the typeface all day every day in a job I loathed. Possibly it’s because I didn’t like the products in which it was released. Maybe it’s […]

Horsepower To the untrained eye, a serif is a serif is a serif. They all look like the letters you see in textbooks, novels, and newspapers. It is not until you study just how exquisite this typeface is can you appreciate its complexity. It is versatile. It is robust. It is timeless. It is elegant. […]

This post is part of a series called Hypefaces, where we explore the history around popular (and not-so-popular) typefaces. Road Trip Season Ever notice the typefaces on highway signage? How about interstates across the USA? How about all of North America? Did you notice it’s all over the world? With international adoption, the typeface received […]

Type is probably my favorite part of design. Many are old as dirt and transformed with the times. Take Garamond, for example. This sucker was invented in the sixteenth century! Over time, type designers and foundries modified it to suit emerging printing technologies. It was used in the Gutenberg press and continues in its open-source […]