Graphic Strategist
I see a lot of design inspired by the Emerald Coast. Many times, the color theme is turquoise paired with khaki and white. Just about every bridesmaid and brochure on the Gulf Coast has seen some flavor of this pairing. And in defense of this palette, they are obvious choices because they work! Tried and […]
So you’ve done it! You purchased a professionally-designed logo (hopefully from me) and you are eager to plaster that puppy everywhere, on everything! That’s awesome, and I love that you’re happy! But there’s more to branding than having a logo. Let’s slow down a bit and look at Style Guides. These documents–which can range from […]
…are friggin’ Pink and Blue…?! Pantone, the “world-renowned authority on color” calls these colors Rose Quartz and Serenity. The nomenclature kind of reminds me of enthusiastic brides naming their wedding colors “A Candle at Midnight” when they really just mean “black and white.” I kid, I kid. With Rose Quartz and Serenity, you may at […]
“Do I need a SnapChat?” Earlier this week, I met with a client to discuss their online branding strategy, from their website to their social media profiles. They were disappointed with the interaction they received online, and they needed help identifying which sites were resources, and which ones drained resources. My recommendation, much to their […]
That’s a wrap! After exhaustive research, painstaking iterations, and countless cups of coffee, Three H Medical has a fancy new logo. Three H, headed up by US Veteran Jeff Wood, is a medical supplier specializing in Veterans’ needs. The strategy behind Three H’s logo focuses on Veterans: Old Glory’s stripes are three stylized letter Hs. […]