Graphic Strategist
You can buy a logo. You can buy an identity package. But you can’t buy branding. Why not? Partially to blame for the misconception that one can buy branding, it seems, is because some people confuse their “brand” with their identity and/or their logo (“brand mark”). This is understandable; many people view these terms as interchangeable, but […]
People often think of a website as a one-time purchase: you pay for the design, the designer launches it, everyone high-fives, and you move on. Like most things in business–daily accounting, fleet vehicle maintenance, dusting the shelves, or following up with customer inquiries–a website requires routine attention to serve you best. Further, the web isn’t just some static being […]
A logo is your story in a single mark: the essence of your business, if you will. Some folks can get away with text-based logos. Other people need some sort of icon or visual cue to help them remember who the logo belongs to or what the business does. Not all logos need icons. Not all text-based […]
It’s 2016, and some folks are still using table- or or Adobe Flash-based web design. What is that, exactly? Well, here is an example of table-based design: Table-based web design is a boxy layout, with a clear separation between content, background, and images. Adobe Flash sites flicker, move and exhibit large, full-screen animations–difficult to convey […]
After a fresh revision to a business’s branded communications, everyone is super-excited about the new look. There’s a whole new color palette to choose from, brilliantly creative supporting marks, inspiring imagery, and fancy typography. Perhaps your company is large enough to have departments like Sales, Customer Service, and Human Resources. Maybe you’d like for each of them to […]