Graphic Strategist
A lot happens. Some people stagger when I tell them a logo can cost thousands of dollars. Well, none of mine have, but my starting price is sometimes still a bit much for a thrifty business owner to swallow. Other times they don’t understand the process of custom logo design. Here’s why good designers don’t […]
One of the things that gets my brain moving at light speed is creative storytelling. So when I stumbled on 99% Invisible, the website, blog, and podcast that talks about design, I was all over that like flies on…well, you know. And then they released this episode: Making a Mark: Visual Identity with Tom Geismar. […]
You may remember on Instagram that I posted about my new drawing tablet, the Huion H610Pro. A post shared by Lacey Pyle (@graphicstrategist) on Jan 26, 2018 at 1:27pm PST For some background, I’ve been using the Wacom Intuos 3 (model PTZ-630) since 2008. Or 2007. I can’t remember. It’s been my all-purpose mouse for […]
“Web Host? A What?” First things first, if you are already familiar with what web hosting is, you can skip this section. For those who are not internet-savvy, a web host is a company with lots and lots of computers who allows you to lease space on those computers to store the data for your […]
You can buy a logo. You can buy an identity package. But you can’t buy branding. Why not? Partially to blame for the misconception that one can buy branding, it seems, is because some people confuse their “brand” with their identity and/or their logo (“brand mark”). This is understandable; many people view these terms as interchangeable, but […]