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Advice

Some Web Hosts Just Aren’t That Good

“Web Host? A What?” First things first, if you are already familiar with what web hosting is, you can skip this section. For those who are not internet-savvy, a web host is a company with lots and lots of computers who allows you to lease space on those computers to store the data for your […]

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Advice

Why it’s important to purchase web maintenance even if you’re not changing your content

People often think of a website as a one-time purchase: you pay for the design, the designer launches it, everyone high-fives, and you move on. Like most things in business–daily accounting, fleet vehicle maintenance, dusting the shelves, or following up with customer inquiries–a website requires routine attention to serve you best. Further, the web isn’t just some static being […]

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Advice

Text versus Iconography in Logos

A logo is your story in a single mark: the essence of your business, if you will. Some folks can get away with text-based logos. Other people need some sort of icon or visual cue to help them remember who the logo belongs to or what the business does. Not all logos need icons. Not all text-based […]

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Advice

Things to consider when re-designing your website

It’s 2016, and some folks are still using table- or or Adobe Flash-based web design. What is that, exactly? Well, here is an example of table-based design: Table-based web design is a boxy layout, with a clear separation between content, background, and images. Adobe Flash sites flicker, move and exhibit large, full-screen animations–difficult to convey […]