Graphic StrategistI’ve done my share of logos. Some were more successful than others. When entering into the logo design process (and it is a process), clients who receive the most successful logos enter the process with one understanding: that it is what you do with it that makes it successful.
So you’ve done it! You purchased a professionally-designed logo (hopefully from me) and you are eager to plaster that puppy everywhere, on everything! That’s awesome, and I love that you’re happy! But there’s more to branding than having a logo. Let’s slow down a bit and look at Style Guides. These documents–which can range from […]
That’s a wrap! After exhaustive research, painstaking iterations, and countless cups of coffee, Three H Medical has a fancy new logo. Three H, headed up by US Veteran Jeff Wood, is a medical supplier specializing in Veterans’ needs. The strategy behind Three H’s logo focuses on Veterans: Old Glory’s stripes are three stylized letter Hs. […]
Every logo has a story…so what’s the story behind this one? To tell you the truth, it sort of all came together like when Neo stared seeing the world as The Matrix: It just clicked. As a strategic designer, I prefer for things to have purpose, meaning, and a goal. My logo had to embody the essence […]