In September, I shot a survey out to friends and strangers to gather information about how my peers use e-mail. The results were interesting, and even had some surprises. Here’s the age breakdown of the respondents. As you can see, 54% were in the 18-25 range. You may think since “Millennials” comprised the bulk of the respondents that […]
Tag: marketing
I send out lots of “e-blasts” for clients. Some clients want my opinion on whether or not it’s still relevant, some don’t. Regardless of that, e-mail is still a great communication tool. But e-mail is changing. The youngins have said, “I don’t check my e-mail unless you tell me you’re sending me something.” Many younger generations don’t […]
Specializing in Louis Vuitton, Chanel, Prada and Gucci handbags, LuxExchange needed an eCommerce site with the capability to provide online quotes for customers seeking to sell or consign their luxury designer purses. LuxExchange hired me to handle up on this. I set them up with a website that did all these things, plus prioritized the […]
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What makes a great logo?
I’ve done my share of logos. Some were more successful than others. When entering into the logo design process (and it is a process), clients who receive the most successful logos enter the process with one understanding: that it is what you do with it that makes it successful.
…are friggin’ Pink and Blue…?! Pantone, the “world-renowned authority on color” calls these colors Rose Quartz and Serenity. The nomenclature kind of reminds me of enthusiastic brides naming their wedding colors “A Candle at Midnight” when they really just mean “black and white.” I kid, I kid. With Rose Quartz and Serenity, you may at […]