Graphic Strategist
I send out lots of “e-blasts” for clients. Some clients want my opinion on whether or not it’s still relevant, some don’t. Regardless of that, e-mail is still a great communication tool. But e-mail is changing. The youngins have said, “I don’t check my e-mail unless you tell me you’re sending me something.” Many younger generations don’t […]
The first stage of Trinity Financial Planning’s identity and branding project is complete! Trinity takes a no-fluff approach to investing and planning for your retirement. They focus on pragmatic steps and practical goals. Trinity’s mission is to deliver solutions to business and individual clients designed to achieve specific, measurable financial goals. Their Five-Point Philosophy focuses […]
The client wanted something “like the 30A logo,” which is a bit tricky. First, the 30A logo already exists. This logo does a good job of articulating the sights along State Route 30A: relentlessly sunny, expansive blue sky, and slivers of stratus clouds. In trying to understand what qualities about the 30A logo my client liked, I investigated both that […]
Specializing in Louis Vuitton, Chanel, Prada and Gucci handbags, LuxExchange needed an eCommerce site with the capability to provide online quotes for customers seeking to sell or consign their luxury designer purses. LuxExchange hired me to handle up on this. I set them up with a website that did all these things, plus prioritized the […]
I’ve done my share of logos. Some were more successful than others. When entering into the logo design process (and it is a process), clients who receive the most successful logos enter the process with one understanding: that it is what you do with it that makes it successful.