The client wanted something “like the 30A logo,” which is a bit tricky. First, the 30A logo already exists. This logo does a good job of articulating the sights along State Route 30A: relentlessly sunny, expansive blue sky, and slivers of stratus clouds. In trying to understand what qualities about the 30A logo my client liked, I investigated both that […]
Author: Lacey Pyle
Specializing in Louis Vuitton, Chanel, Prada and Gucci handbags, LuxExchange needed an eCommerce site with the capability to provide online quotes for customers seeking to sell or consign their luxury designer purses. LuxExchange hired me to handle up on this. I set them up with a website that did all these things, plus prioritized the […]
Categories
What makes a great logo?
I’ve done my share of logos. Some were more successful than others. When entering into the logo design process (and it is a process), clients who receive the most successful logos enter the process with one understanding: that it is what you do with it that makes it successful.
Categories
So I hear you like infographics….
…and here’s one about Destin! This one I made has been Liked and Re-pinned on Pinterest multiple times–and for good reason: it’s much more interesting to see data-heavy information when it’s put into an illustrated format. If you have a lot of data you’d like arranged in an interesting, readable way, consider an infographic. Infographics, or information graphics, take complex […]
I see a lot of design inspired by the Emerald Coast. Many times, the color theme is turquoise paired with khaki and white. Just about every bridesmaid and brochure on the Gulf Coast has seen some flavor of this pairing. And in defense of this palette, they are obvious choices because they work! Tried and […]