Graphic StrategistCreative Intelligence Although there has been much teeth-gnashing and handwringing about artificial intelligence (AI) stealing people’s–and specifically creatives’–jobs, I would like to state my thesis upfront and clearly: Creatives, we cannot afford to bury our heads in the sand; we must participate in this movement. AI is already here, and you cannot outrun it. AI […]
Building a strong brand is all about building familiarity and trust with your audience. It is important to be consistent in how you present your company’s logo, fonts, and color scheme on each and every item you publish, purchase, or produce (“The Thing”). The more frequently your viewers see your company’s logo presented the same […]
How many times have you started designing an ad, video, or social media post, and had to face the question: “What is the goal of this [marketing product]?” This is an important question to answer, as it will guide the entire direction of the ad’s message, its purpose, and it will indicate to your your […]
That may seem harsh, I understand. Some needed to hear it straight. Giving an in-person presentation has value for a reason: people are there for the person, not the slideshow. Now that we’re ripped the band-aid off, let’s talk about why and how. Why? Case in point: You didn’t even read that graphic, did you? […]
A lot happens. Some people stagger when I tell them a logo can cost thousands of dollars. Well, none of mine have, but my starting price is sometimes still a bit much for a thrifty business owner to swallow. Other times they don’t understand the process of custom logo design. Here’s why good designers don’t […]