Graphic Strategist
I send out lots of “e-blasts” for clients. Some clients want my opinion on whether or not it’s still relevant, some don’t. Regardless of that, e-mail is still a great communication tool. But e-mail is changing. The youngins have said, “I don’t check my e-mail unless you tell me you’re sending me something.” Many younger generations don’t […]
I’ve done my share of logos. Some were more successful than others. When entering into the logo design process (and it is a process), clients who receive the most successful logos enter the process with one understanding: that it is what you do with it that makes it successful.
I see a lot of design inspired by the Emerald Coast. Many times, the color theme is turquoise paired with khaki and white. Just about every bridesmaid and brochure on the Gulf Coast has seen some flavor of this pairing. And in defense of this palette, they are obvious choices because they work! Tried and […]
So you’ve done it! You purchased a professionally-designed logo (hopefully from me) and you are eager to plaster that puppy everywhere, on everything! That’s awesome, and I love that you’re happy! But there’s more to branding than having a logo. Let’s slow down a bit and look at Style Guides. These documents–which can range from […]
“Do I need a SnapChat?” Earlier this week, I met with a client to discuss their online branding strategy, from their website to their social media profiles. They were disappointed with the interaction they received online, and they needed help identifying which sites were resources, and which ones drained resources. My recommendation, much to their […]