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Clients

Award-Winning Design

So you may have noticed I’ve won a few awards over the years. I started entering competitions my first year out of art school. Although I’d won a couple of student competitions, I wanted to play in the sandbox with the big kids; cut my teeth going toe-to-toe with big corporations who had shareholder budgets […]

Categories
Creativity

Slava Ukraini.

The unprovoked attack Vladimir Putin has waged on Ukraine is abhorrent. The bravery Ukrainian people have demonstrated in the face of what was assured defeat inspired worldwide admiration. Especially notable is the viral story about the Ukrainian woman who confronted a Russian solider with the historic words, “Take these seeds and put them in your […]

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Clients

Flies & Fins Logo

The latest logo design coming out of the Graphic Strategist studio is a saltwater fly fishing logo, Flies & Fins Charters. Captain Bo Duncan of Destin, Florida will offer these charters to locals and tourists alike. Taking clients out one or two at a time, this intimate fishing charter is slower-paced than your typical fishing […]

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Clients

Destin Brewery Label Updates!

Since 2017, Destin Brewery has proudly displayed my award-winning work in their tasting room, restaurants, on Untappd and store shelves. This year, though, we updated the brewery’s flagship labels. See the before and after! Before I went for striking, high-contrast labels to catch a shopper’s attention and a slightly playful typeface. All labels feature Destin’s […]

Categories
Advice

The Awareness Trap

How many times have you started designing an ad, video, or social media post, and had to face the question: “What is the goal of this [marketing product]?” This is an important question to answer, as it will guide the entire direction of the ad’s message, its purpose, and it will indicate to your your […]

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Clients Projects

New project: Blankenship Group

If you’re not familiar with the Engel & Völkers real state team, the Blankeship Group, you’re missing out. Their luxury listings are located all over 30A, and they needed a logo to look as fine as their homes. The real estate group specializes in luxury residential property along the beautiful Northwest Florida coastline of Scenic […]