In September, I shot a survey out to friends and strangers to gather information about how my peers use e-mail. The results were interesting, and even had some surprises. Here’s the age breakdown of the respondents. As you can see, 54% were in the 18-25 range. You may think since “Millennials” comprised the bulk of the respondents that […]
I send out lots of “e-blasts” for clients. Some clients want my opinion on whether or not it’s still relevant, some don’t. Regardless of that, e-mail is still a great communication tool. But e-mail is changing. The youngins have said, “I don’t check my e-mail unless you tell me you’re sending me something.” Many younger generations don’t […]
The first stage of Trinity Financial Planning’s identity and branding project is complete! Trinity takes a no-fluff approach to investing and planning for your retirement. They focus on pragmatic steps and practical goals. Trinity’s mission is to deliver solutions to business and individual clients designed to achieve specific, measurable financial goals. Their Five-Point Philosophy focuses […]
The client wanted something “like the 30A logo,” which is a bit tricky. First, the 30A logo already exists. This logo does a good job of articulating the sights along State Route 30A: relentlessly sunny, expansive blue sky, and slivers of stratus clouds. In trying to understand what qualities about the 30A logo my client liked, I investigated both that […]
Specializing in Louis Vuitton, Chanel, Prada and Gucci handbags, LuxExchange needed an eCommerce site with the capability to provide online quotes for customers seeking to sell or consign their luxury designer purses. LuxExchange hired me to handle up on this. I set them up with a website that did all these things, plus prioritized the […]